Customer feedback & voC
Build a steady Voice of Customer program without the busywork. Askiva helps you run interviews on Zoom, capture accurate transcripts, and turn feedback into clear themes and shareable summaries.
Voice of Customer sounds simple. Talk to customers, learn what they love, learn what hurts, and improve the product. In reality, VoC often breaks for one reason: consistency. Teams start strong, then interviews slow down. Calendars get messy. Notes become uneven. The insights get stuck in someone’s head or in a long document nobody reads.
Askiva helps you keep VoC running. It supports a repeatable workflow for outreach, scheduling, and interviews, and then turns conversations into transcripts, themes, and summaries that your team can actually use.
What you can learn from VoC interviews
Customer feedback is not only about bugs. It is about value, trust, and decisions. A good VoC program helps you answer questions like:
Why do people stay?
Why do people churn?
What are they trying to achieve?
What feels slow, confusing, or risky?
What would make them recommend you?
If you have ever asked, “Are we solving the right problem?” this workflow is for you.
Where Askiva helps most
VoC can become heavy when you try to scale it. You might want to interview ten customers each week, or run a monthly round across many segments. But then you face the same issues again and again.
Scheduling takes time.
Follow ups take time.
Interviews can vary depending on who runs them.
And after all that, analysis still takes time.
Askiva reduces the admin work and helps you keep the structure consistent, so the insights become easier to compare and share.
How a simple VoC workflow looks
Start with a goal and a structure. You can create one interview script for churned customers, another for power users, and another for new users. Askiva can follow these scripts so the questions stay consistent across interviews.
Next, you invite customers and schedule calls with less back and forth. When the meeting starts, the interview runs on Zoom with an AI interviewer. It keeps the conversation focused and can ask follow up questions when needed.
After each session, you get an accurate transcript and a short summary. Over time, Askiva helps you spot themes across many interviews. This is where VoC becomes powerful. You can track patterns and share them with product, success, and leadership teams.
What your team receives
After each interview, you receive a clean transcript, highlights, and a clear summary. Across interviews, you also get themes that make it easier to compare feedback by segment, plan, region, or user type.
This makes it easier to create a weekly VoC update, a monthly insight report, or a simple list of top friction points. Instead of sharing opinions, you share patterns backed by real customer quotes.
Example VoC programs you can run
A churn review program: talk to churned customers every week and track why they left.
A customer success program: check in with top accounts and learn what blocks expansion.
A product feedback loop: interview users after key actions, like onboarding or first purchase.
A messaging reality check: ask customers how they describe your product in their own words.
About consent and transparency
If you interview people, be clear about the purpose and that transcription is used. Your organization manages that relationship and consent. Askiva supports structured workflows during pilots so teams can run VoC responsibly.
If you want a VoC program that stays consistent and actually scales, Askiva can help. Request a demo and we will show a workflow tailored to your team. We usually reply within 24 hours.
