Blog and tutorials

Procrastination is often a side effect of a smart brain detecting threats. It is not laziness. It is protection. Discover the science behind analysis paralysis and learn simple tricks to bypass your inner alarm system.

Your users are lying to you. Not because they are malicious, but because they are polite. Discover why face-to-face interviews often generate false data and learn the techniques to get the harsh truth.

Why do we resist doing important tasks? It is often a sign of growth, not laziness. Discover why your brain fights change and how to trick it into taking action with simple steps.

Why did AI adoption happen overnight compared to social media? The answer lies in the difference between seeking attention versus seeking relief. Read our analysis.

Customer discovery helps early-stage startups understand what people really do, what hurts, and what would make them change. This post shares 60 practical questions you can use to run natural interviews, uncover real workflows, and turn patterns into clear product and positioning decisions.