B2B case studies
Case studies need real customer stories, but collecting them takes time. Askiva helps you schedule interviews, run structured conversations on Zoom, and turn them into transcripts and clear summaries you can use for sales and marketing.
B2B case studies are one of the strongest trust signals in growth and sales. But they are hard to produce. Customers are busy, scheduling takes forever, and even when the call happens, the story can get lost in notes.
Askiva helps teams collect case study interviews in a structured way and turn them into usable outputs. It reduces the manual work behind outreach, scheduling, and transcription, so your team can publish more customer stories with less effort.
When this works best
This workflow is useful when you want to create:
Customer success stories for the website
Industry pages and proof for sales
Quote libraries for ads and landing pages
Internal win stories for onboarding new team members
If you have asked, “How do we get more customer stories without chasing people all month?” Askiva is made for that.
The common problems with case study interviews
Most teams face the same blockers.
First, it is hard to get time on a customer’s calendar. Even a happy customer can delay the call for weeks.
Second, interviews can become unstructured. People jump between topics and you miss key details like the real challenge, the decision process, or measurable results.
Third, the content work is slow. You need quotes, a clean narrative, and a short summary you can use in marketing and sales.
Askiva helps make this process simpler and repeatable.
How case study interviews work with Askiva
You start with a case study template. What story do you want to capture? Many teams use a simple structure like: problem, context, decision, implementation, results.
You can add your questions, or describe the topics you want to cover. Then you invite the customer and schedule the session with less back and forth.
During the interview, Askiva runs the conversation on Zoom with a consistent structure. It can ask follow up questions to clarify numbers, timelines, and decision points. This is important because case studies need details, not only feelings.
After the call, you get an accurate transcript and a summary with themes and highlights. This makes it easier to turn the interview into a written case study, a short sales story, or a quote library.
What you get after each call
You get a clean transcript, key quotes, and a structured summary. You can also create a simple “case study outline” quickly, because the information is already organized.
This is useful for:
Website case studies
One page PDF stories
Sales enablement slides
Customer quote libraries
Founder led marketing content
A simple case study structure you can reuse
If you need a clear format, try this:
The customer context
Who are they and what was happening before?The problem
What was broken or slow? What did it cost them?Why they chose you
What made them trust your team? What alternatives did they consider?The rollout
How did implementation go? What helped it succeed?The results
What changed after? Time saved, revenue impact, risk reduced, or a clear before and after.
Askiva helps you collect these details consistently.
Case study interview questions you can copy
You can use these questions as a starting point.
About the background:
What does your team do, and what is your role?
What was the situation before you started looking for a solution?
About the problem:
What was the main challenge?
How did it impact time, cost, or performance?
About the decision:
What alternatives did you consider?
Why did you choose us?
What concerns did you have before starting?
About the rollout:
How did onboarding or implementation go?
What helped the project succeed?
What was harder than expected?
About results:
What improved after using our product?
Can you share a measurable outcome or a simple before and after?
Who benefits the most from this change?
About quotes:
If you had to describe the value in one sentence, what would you say?
What would you tell a peer who is considering us?
Consent and approvals
Case studies often involve brand and legal review. You should agree with the customer on what can be published and what should stay private. Askiva supports structured records, but you control approvals and publishing decisions.
If you want to publish more B2B case studies without adding more manual work, Askiva can help. Request a demo and we will show a workflow tailored to your process. We usually reply within 24 hours.
